Individual report Essay Example | Topics and Well Written Essays - 1750 words

Individual report - Essay Example ram should find ways to make it possible for individuals using all kinds of phones to be able to access Instagram since it is restricted to individuals with Smart phones only. Pattarada (2013) defined Instagram as an online video and photo sharing service that makes it possible for users to enjoy the pleasure of taking videos and pictures and then sharing them on the various social network services such as Twitter, Flickr, Whatssap, Tumblr, and Facebook. The cloud based video and photo-sharing services for Instagram are delivered via mobile and desktop devices, and the whole process relies on technology. Mike Krieger and Kevin Systrom founded Instagram and on October 2010, their services were launched. This paper is going to analyze how Instagram is using information systems to support its business strategy and how the company is using technology to build a sustainable competitive advantage. This model was named after Michael Porter and it provides five forces competitive forces that determine how the organizations can use them to shape their industries and provides guidelines on how to find out the strengths and weaknesses of the business (Cohan, 2012). These forces affect the ability of an organization to provide service to their customers and to make profits. The five competitive forces include: Instagram has competition from existing companies such as Facebook, Twitter, and Whatssap among others. These competitors make it difficult for Instagram to develop successfully since they all offer almost the same services. Instagram therefore have to devise powerful competitive strategies to be the best in the market and sustain competitive advantages through innovation (Pattarada, 2013). The growth rate for industries related to Instagram is high and different new products are introduced in the market at a high level. The existence of other applications such as Facebook, Twitter, and Whatssap that can share photos and videos increase the probability of customers