InternationalMarketing Coursework Example | Topics and Well Written Essays - 2000 words

InternationalMarketing - Coursework Example 83). In as much as a substantial portion of Harvey Nichols’ earnings have resulted from the U.K market, the organization has similarly benefited from the international market, particularly from the retail stores in Turkey, Ireland, Riyadh, Dubai and Hong Kong. Late last year, Harvey Nichols laid bare its plans of tapping into the impetus Qatari market by opening up a new store at the Doha Festival City Shopping Area in partnership with the Qatari Business Group. Whereas such an approach would increase the organization’s earnings and market share, it is imperative for the management of Harvey Nichols and the entire workforce to employ business and marketing strategies that are in line with the Qatari market. Consequently, this report aims to provide more insight on the principal managerial policies and distribution systems that the firm should employ in order to make the best out of the Qatari market. Similarly, the project focuses on methods that Harvey Nichols should emplo y in identifying potential markets, as well as implications that different cultures can have on consumer behavior. The PESTLE tool is essentially a simple though extensively used platform that organizations employ to keep track of the political, economic, socio-cultural, technological and legal developments within a particular environment. Carrying out macro environment analysis would enable Harvey Nichols understand some of the forces that operate within its current and potential markets, thereby enabling it to exploit available opportunities. At the same time, implement mechanisms that enable it overcome prospective challenges within the environment. Political: Whereas Harvey Nichols has enjoyed a substantial share of the U.K market, the organization has failed to take full advantage of the whole market. This is particularly because of the decision by the U.K