Innocent Smoothies Essay

This report is aimed to examine and analyse the opportunities in the market for the ‘innocent’ brand. The research draws attention to †¦. the report evaluates and concludes†¦. it is recommended that †¦. ii. Introduction Innocent Ltd. is a fresh business that has been exceptionally successful in creating wholesome and natural smoothies. The company has appeared in the Sunday Times for four consecutive years in the ‘Fast Track 100’, a list of the fastest growing privates companies in the UK. The company has aimed to place itself on the side of the consumer as supporting green issues and responsible business practices and this has evidently proved to be in favour with the company’s brand image which has resulted to its success. On the other hand, it has faced criticism from cynics who argue that the company’s ethical position is a facade as they have sold a 20% stake to Coca-Cola which led to thousands of dissatisfied and betrayed customers who previously supported the company’s initial brand values. This has led to ‘White, Harte and Laine,’ a specialist in strategy and market development, who have conducted this report that will be researching and analysing the opportunities in the market for the ‘innocent brand’. This report will define what a ‘market driven organisation’ is and discuss how it compares to ‘innocent’ whilst addressing their customer relationships. It will also outline the trends in the macro environment by looking at the political, economical, social, technological, environmental and legal factors which created the opportunity for ‘innocent’ to initially build its firm position in the smoothie market. An analysis of the company’s main opportunities and threats over the next five years will be highlighted through a SWOT analysis. The report will additionally adapt Porters Five Forces analysis to the smoothie industry and finally, recommendations will be made about possible business strategies that ‘innocent’ could pursue in the next five years. iii. Main Body In an article by Bill Barrett, Uncles (2000) defines a market driven organisation as an organisation that has a thorough understanding of customers and potential customers, including their changing needs and wants. Uncles (2000) states that market-driven organisations continuously gather data in all environmental sectors – competitive, cultural, political, economic, technological, human resources, physical resources, and consumer. The market-driven concept is a managerial concept where close attention is given to business processes and activities. There must be an emphasis on an organisations ability to respond to environmental changes. All aspects of the organisation must be aware of and consider environmental changes and continuous process improvement is mandatory for a market-driven organization. Innocent’ has been described as a market driven organisation. Innocent’ is an ethical company whose initial idea was to produce its products from 100 per cent pure, fresh ingredients and no fruit concentrates. As defined by Uncles (2000), a market-driven organisation understands the customers, and potential customer wants and needs. In order for ‘Innocent’ to have c reated a market-driven organisation they had to put their customers first with the organisations objectives, goals and strategy. This is evident as their main aim is to take a social responsibility to the public and environment by producing 100 per cent natural products. It is established that ‘innocent’ promotes healthy eating and appeal to eco-friendly and health conscious consumers; therefore in order to put the wants and needs of these consumers into place, they had to come with strategies to uphold their brand name as well as delivering the desires if their consumers. Hodge, et al (1996) believes that by putting the customer first in an organization’s mission and goals, market driven organizations make providing value to the customer a top priority. Market-driven organisations also develop product strategies to deliver whole product solutions to customers and use strategic relationships to build synergy, create whole-product solutions, and gain support of stakeholders. ‘Innocent’ strategies put the interests of their health focused consumers at the heart of their organisation and gain support through various deeds such as: * Keeping all their ingredients natural. This strategy reinforces the initiative of the company only producing food that is healthy and good for their consumers. The fact that only natural products are used means that their product s has a positive health benefit minus the additives and therefore keeping the focus on the company’s brand name ‘innocent’ connatating purity. * The use of responsible ingredients. ‘Innocent’ tends to purchase their farms from ethical and environmentally friendly farms. Once more this is another way to strengthen their brand name ‘innocent’ to their consumers to portray their organisation as a green and a social responsible company. * Sustainable packaging. ‘Innocent’ uses 100 per cent recycled material as package for their products. This compliments their ‘green’ image and satisfies their eco-friendly and health-conscious consumers. * They are a resource efficient business meaning that they aim to produce as little carbon dioxide emissions as possible while manufacturing the products, growing the ingredients, transportation and packaging. This approach coincides with the interest of their consumers who are environmentally friendly. * Sharing their profits with charities. 10 per cent of the company’s profit at the end of the year is donated to charity which fund the rural developments projects in the countries in which their fruits come from. This highlight’s the caring nature of ‘innocent’ toward the environment as well as to their consumers. From the above points we can therefore establish that ‘innocent’ is a market-driven organisation. Their target markets are eco-friendly, health conscious consumers who value organic, natural and environmentally friendly products. Evidently, from their strategies it is indicated that ‘innocent’ puts the interests of their consumers at the heart of their strategies by taking into account the environmental factor of global warming. It must also be noted that back in 1998, the fate of ‘innocent’ was decided by people through a ballot by putting their empty bottle of ‘innocent’ drinks in a ‘YES’ or ‘NO’ bin depending on whether they should pursue the business. The outcome resulted in the majority of bottle being placed in the ‘YES’ bin. This demonstrates that ‘innocent’ has always valued the opinions of their consumers and act upon their wants which are the traits of a market organisation. The smoothie market

Financial Statements Essay

What does the Consolidated Statements of Earnings the income statement tell you about the company? Why is this statement important? What business decisions could be made using the income statement? What does the balance sheet tell you about the company? Why is  the balance sheet important? What business decisions could be made using the balance sheet? What does the statement of cash flows tell you about the company? What business decisions could be made using the statement of cash flows? What information is provided in the statements that will assist you in making these business decisions? What information is not provided that could assist in managerial decision making? Format your paper consistent with APA guidelines. Business – Accounting Using Home Depot, Inc. 2008 Annual Report located in Appendix A of the text, Fundamentals of Financial Accounting , prepare a 1,050-1,750-word paper in which you answer the following questions: What does the income statement tell you about the company? Why is this statement important? What business decisions could be made using the income statement? What does the balance sheet tell you about the company? Why is the balance sheet important? What business decisions could be made using the balance sheet? What does the statement of cash flows tell you about the company? What business decisions could be made using the statement of cash flows? What information is provided in the statements that will assist you in making these business decisions? What information is not provided that could assist in manager†¦ Follow the link to get tutorial – https://bitly.com/12BS8dD When you are traveling far from home for college, determine whether you should bring your vehicle or leave it home. In areas of high population, free parking spaces can be difficult to find. Also, if you have a car on campus, you will have to pay for regular maintenance as well as insurance and gas. Business – Accounting Using Home Depot, Inc. 2008 Annual Report located in Appendix A of the text, Fundamentals of Financial Accounting , prepare a 1,050-1,750-word paper in which you answer the following questions: What does the income statement tell you about the company? Why is this statement important? What business decisions could be made using the income statement? What does the balance sheet tell you about the company? Why is the balance sheet important? What business decisions could be made using the balance sheet? What does the statement of cash flows tell you about the company? What business decisions could be made using the statement of cash flows? What information is provided in the statements that will assist you in  making these business decisions? What information is not provided that could assist in managerial decision making? †¦

Avon Corporation Case Study

In order to begin to understand the industry in which Avon functions as well as the specifics around the introduction of the new EAS drive, I used the 5Cs analysis to outline the company’s current situation. Situation Analysis via the 5Cs: Company * Avon manufactured a number of electrical products * Sold products to both end users and OEMs * $6M in sales annually of the AVDC drives, lost sales to EAS drives Collaborators * Distributors and OEMs  ­ Avon could establish many more relationships once they can compete in more than just the AVDC drives, and can address the more price sensitive side of the market Customers * Three types of adjustable speed drives: MAS, EAS and AVDC, with different applications and price levels * Some of Avon’s customers required EAS drives for their business and Avon lacked this line Competitors * 7 companies manufactured MAS drives, with 2 accounting for 50% of sales (gross margins of 20%) * 5 companies manufactured EAS drives, with 1 major player (gross margins of 50%) * 4 companies manufactured AVDC drives Context * Avon’s new EAS design was different but not patentable and could be replicated by a competitor in approximately 2 years * For m any of the MAS and EAS companies, the drives were its major product Based on this analysis, it is clear that the competitive landscape is going to play a key part in determining initial pricing of the new drive. There are a number of existing players in the space who will want to defend their territory. In order to build a bigger market for the EAS drive, Avon will have to steal customers from both the MAS manufacturers, existing EAS drives in the marketplace as well as potentially cannibalize some of their own AVDC sales. The total market size of all drives was $269M, with the MAS segment accounting for more than 50%. However according to the research performed, if the new EAS drive was introduced at the MAS price of $3750, than the EAS market would grow to $135M. Avon estimated that they could take 50%

My Favorite Hobbies

Movie is one of my biggest hobbies. Each film has its own beauty, therefore, it’s really hard for me to pick one to be the movie that I like the most. However, according to some films I have watched recently, it is nothing but ‘the pursuit of happiness’ which has great influence on me. The beautiful relationship between father and son is the thing that makes me like it. ‘The pursuit of happiness’ tells us the story of a father and his little son. After a fail investment, the father – which was acted by Will Smith – loses everything: his wife, his house, his money. The only thing that helps the man keep on living is his little son. The whole movie describes those worst days of his life. No money, no place to live, the two men even have to sleep in a public rest – room. I really like the way the main character protects his son, the way he fights against fate and the way he gets back his life. Thanks for the director – Gabriele Muccino – ‘the pursuit of happiness’ has a happy ending. Will Smith is famous for action films but this time, he shows the audience a new appearance. Rarely can I see such a wonderful movie about relationship between father and son like this. It is a bit embarrassing but I still have to admit that I cried when watching this movie. If you are the type of people who like movies about family, you should not miss ‘the pursuit of happiness’. I have many hobbies,such as reading,swimming,and watching TV. But reading is my favourite hobby. I like reading for three reasons. First of all,books introduce me to a new world,which is colorful and without time and space limit,Though reading,I can trace back to ancient Egypt,the cradle of human civilization. It can bring myself to the United states,a glamorous land I have been longing to visit. Secondly,reading can better myself by showing me a new horizon. In the past years,most of my knowledge has been obtained form books. I have learned form many people by reading about their ideas on science,politics,life and society. Thirdly,reading the gap between my dream and my goal. In order to succeed in my career in the future,I must keep reading,thinking and practicing. Reading has become part of my life. Every day,I spend some time reading books,newspaper and magazines. At night,I can hardly go to steep without a novel in my hand.

Baseball History

Baseball is the oldest and oldest professional group sports in North America. Of course, even after years of existence, baseball fans of all ages still have many moments to remember. I remember catch in the first game of the home run of the 1954 World Series and the 1960 Bill  · Mazero Ski World Series. Players like Babe Ruth, Ted Williams, Jackie Robinson surpass them. These players remain in the mind and head of the country for a long time after the game. In my opinion, the lack of baseball history is the last five letters. Since baseball's history is a historical department of a toy shop rather than the average writing history of the United States (baseball is called a toy division in the newspaper), it is moved by the event, moved by the character, the cargo train I will move the story. Like a novel, there must be a wise truth illuminated by the truth and wisdom of the truth. In other words, you can not precisely ignore speculative and aesthetic possibilities in the history of baseball. Problem-driven baseball history is simply unread for baseball history But the history of baseball may begin and the history of baseball history starts with most of us from Henry Chadwick. He remembered the first experience of playing baseball in 1848 - his comment showed that Nick Bock's rule did not wipe out everything before - if it is true - England cricket What is ~? Today, most people think that Father Chadwick and Nick Bock are playing together at Irisian battlefield. Just to invent scoring system and box score, or to sneak into the bad impact of gambler and tire. However, as Rankin pointed out during the first few years of the next century, Chadwick has been on for decades. Campaign on est moi's platform. I remember that subsystem trust is not Chadwick, but Herald's Michael Kelly.

Computer Networks Essay Example | Topics and Well Written Essays - 250 words

Computer Networks - Essay Example Q4. This size of network design is because the network is suitable for a medium organization. This makes the size economical as a single router is capable of supporting several hosts (Tanenbaum, Andrew, 93). Communication in this size of a network is faster as the failure of one device does not affect the system. The system also makes it possible to use other connected devices such as printers. Q5. The TPC is the personification of a transmission channel that is very reliable. It is used in the end to end transmission purpose in the general internet architect. All the functionality of a network is required to take a sample of IP datagram release and major upon this control mode which helps in implementing flow control, reliability, sequencing, reliability and the manner in which data streaming is rooted with TCP(Tanenbaum, Andrew,103). The TCP provides a channel of communication between different processes on every host system. The channel is usually very reliable and streaming. In order to achieve this functionality, the drivers in the TPC breaks up the running session DataStream into small segments and then attach them to the TCP header (Tanenbaum, Andrew, 112).

Statement of purpose Essay Example | Topics and Well Written Essays - 500 words - 12

Statement of purpose - Essay Example My application to the university of xxxx Masters Program in Law is informed particularly by the university’s mission of preparing its graduates to compete globally. My interest in the field of law started developing during my childhood mostly because of my family background which has many of lawyers. I started appreciating and desiring the work done by lawyers as a child and went on to work hard in school especially in language subjects knowing there are pre-requisite to pursuing professional law. My father particularly has been a great source of inspiration for me; he kept encouraging working hard so as to achieve my dream of becoming a lawyer and strived to see me get the best quality education. At school especially high school level, joined the debating clubs and really enjoyed debating issues with a lot of passion. My teachers noticed my desire to pursue law as a professional and encouraged me to achieve good grades that would enable to me further my studies. My hard work paid and I was able to score grades that saw me secure a chance to pursue college education. It is during my undergraduate studies that my interest in becoming a lawyer became intense. My interactions with the course materials, lecturers and other students on campus made me understand a great deal how law as a profession plays in our everyday lives. Also my internship apart from the invaluable work experience and other skills gained made me appreciate the work of lawyers in resolving our issues in business, families and other facets of society. It is then that I made a resolve to pursue a Master degree in law so as to gain more knowledge, grow my professional outlook as a lawyer and apply my knowledge of law resolving problems in my society which I believe will give me a satisfaction of having participated in the transformation of society. Am a very outgoing